Two Kinds of Failure
A soft failure is temporary. The mail server was busy, the handset was off the network, the provider deferred and will retry. A hard failure will happen again on every attempt: a landline cannot receive a text, and a mailbox that does not exist will never accept one.
| What you see | Resend? | Real fix |
|---|---|---|
| Deferred | No, the provider retries | Wait |
| Soft bounce | Yes | Usually nothing |
| Hard bounce | No | Correct the email address |
| Sending failed (SMS) | Once, from the SMS tab | Check the number is a mobile |
| Undeliverable | No | Get a working number |
| No address | Nothing was attempted | Add the address to the record |
G-Casper Pro
Mike Rodriguez, your call for "SUNRISE STUDIOS" on Day 15 (Fri, Mar 15) is:
7:00A
View full call sheet: gcasper.pro/cs/abc123
Resending
In the delivery report, the resend button on a row resends the email to that person. Resend to N, above the list, resends to everyone whose email failed. Both resend email only. To retry a failed text, send it again from the SMS tab with just that person ticked. A resend writes a new attempt on the same day, so the report shows both the original failure and what happened the second time.
2 recipients did not receive the call sheet
Resend here, or take the addresses to your own email app if the problem is on our side.
mrodriguez.dp@gmail.com
(555) 345-6789
SMS: carrier rejected, not a mobile number
Soft bounce: mailbox temporarily unavailable
Hard bounce: address does not exist
renee.adjei@outlook.com
The Blanks Are Not the Same
A channel with nothing in it means either nothing was sent or nothing could be sent. The second is a missing phone number or email in the crew record. Fix it before the next send.
When Nobody Got It
If a whole send fails, check that the production has SMS enabled and that the sending number is provisioned. If the provider is down there is nothing to fix on your end, and the AD Control Center will keep the day marked as not distributed until it actually goes.
Consent Comes First
A recipient who replied STOP has opted out, and G-Casper Pro will not text them again until they opt back in. Their text shows as Failed in the report, with the reason Recipient has opted out of SMS messages. Resending will not change that. Email still reaches them.